About Us

Martha’s Vineyard Lifestyle Collections is more than just a boutique—it's a lifestyle. As a thoughtfully curated boutique clothing brand and interiors destination, we’re inspired by the timeless elegance, charm, and cultivated taste of Jackie Kennedy Onassis—with a touch of wanderlust woven in.

Just like its namesake, the beloved island that hosted generations of Kennedy summers, Martha’s Vineyard Lifestyle Collections celebrates the joy of family vacations, effortless entertaining, and classic feminine style. From crisp blue-and-white palettes to sun-kissed straw hats, hydrangeas, and picket-fenced homes, we embrace the beauty of slow living and meaningful moments.

Founded in 2018 by Creative Director Megan Jelicich, Martha’s Vineyard began as a heartfelt leap of faith—a creative extension of Megan’s lifelong love for family, fashion, homewares, and interiors. Her passion for setting the table with soft linens, beautiful tableware, and floral touches is a reflection of how she creates connection and warmth in every detail.

At Martha’s Vineyard, you'll find a carefully selected collection of boutique clothing for women, homeware, and lifestyle pieces—each chosen for its timeless design, quality craftsmanship, and ability to bring beauty and function into everyday life. Whether you're shopping for women’s clothes online or looking for that perfect table setting, we invite you to celebrate the feminine, the classic, and the joy of shared spaces.