Hi ladies! There’s a lovely new chapter beginning for Martha’s Vineyard this September, and this one feels especially close to home.
On Saturday, 19 September, we’ll officially open the doors to our beautiful new Chermside West boutique, and we’d love for you to be part of the very first day.
The new store at 2/50 Ainsdale Street, Chermside West, just off Rode Road, gives us another space to bring together the pieces our customers know and love. It also gives us the chance to create something a little different. A place where you can slow down, have a proper look around, try things on, and enjoy finding something that feels right for you.
A New Home for Martha’s Vineyard

Martha’s Vineyard has always been about more than simply buying clothes. It’s about finding pieces that feel easy to wear and make you feel good the moment you put them on.
That same feeling has shaped the new Chermside West boutique.
We wanted the space to feel welcoming rather than intimidating. Somewhere you can pop in on your own, bring a friend along, or make a morning of it while you browse the latest arrivals.
You’ll find a mix of:
- New season pieces
- Exclusive Martha’s Vineyard styles
- Dresses, shirts and easy everyday favourites
- Accessories to finish an outfit
- Plenty of colour, print and those beautiful wardrobe staples that work year after year
And, of course, there’ll be plenty to try on.
Join Us for Opening Day
Opening day begins from 10am on Saturday, 19 September, and everyone is welcome.
There’s no need to make it complicated. Come early, bring a friend, have a wander through the new space and see what catches your eye.

Opening Day Details
Saturday, 19 September
From 10am
2/50 Ainsdale St, Chermside West QLD 4032
Just off Rode Rd

It’s a milestone we’ve been looking forward to, and being able to share the first day with our customers makes it feel even more special.
Still the Martha’s Vineyard You Know
A new boutique doesn’t mean changing what Martha’s Vineyard is about.
You’ll still find the same relaxed approach to dressing, the same love of beautiful fabrics and prints, and the same focus on pieces that can actually be worn and enjoyed.
The new Chermside West store simply gives us another place to share it all with you.

For those who prefer shopping online, the Martha’s Vineyard collection will still be available through our website as usual. But if you’re nearby, we’d love to see you in person and show you around the new space.
Come and Celebrate With Us
September 19 is more than just an opening date for us. It’s the start of something new, and we’re genuinely excited to see the store come to life once people begin walking through the doors.
So consider this your invitation.
Bring a friend, come say hello, have a browse and help us celebrate Martha’s Vineyard’s new home in Chermside West.
We can’t wait to welcome you in.
Love,
Megs xx